Social media is one of the most effective ways to build brand awareness and attract new clients when marketing your trade business. Every social media platform has different demographics and has to be used in various ways to have the most success. But how do you use social media marketing for trade businesses, and is it worth it?
In this article, we will walk you through why you should use social media to market your trade business and how to advertise on social media platforms effectively.
How To Use Social Media Marketing For Trade Businesses
When it comes to using social media marketing in the trade industry, there are a few different things you’ll want to do before getting started. Whether you’ve just started your trade company's social media or want to revamp your current profiles, this is everything you need to do to get started.
Know Your Target Audience
One of the most important things you can do when building your social media presence is knowing exactly who you’re trying to target. Try to narrow your target audience as much as possible so you know precisely who to aim for with your posts. For example, will you target homeowners interested in renovating their space or landlords looking for contractors to handle maintenance requests?
Your trade company's target audience should guide the type of content you post on your social media accounts.
Identify Your Chosen Platforms
As we’ve already discussed, there are several different social media channels to choose from. Start by selecting a platform you are familiar with and know you can consistently post on. Frequent posting is critical to seeing results from your social media marketing efforts. This may mean you schedule your content in advance to align with the times your target audience is most active.
Set Achievable Goals
When you begin posting on social media, having a set of goals in mind is essential. What do you want to achieve when posting on your social channels? Do you want to generate more leads? Build more brand awareness? Drive website traffic? Or simply get more bookings for your contractors.
Whatever your goals are, having a clear target in mind will help guide your social media posts.
Social Media Content Ideas For Trades
Once you have decided on your social media goals, consider what content you will post. Regarding social media marketing for trade businesses, the content can get quite specific. Think about posting pictures of your completed work and before-and-after photos or inspiration for home improvements that could entice new clients.
You could also consider video content. There are several types of video content you could produce. You could do a “Top Tips” video, a walkaround of a recently finished project, or a video explaining what sets your trade business apart.
Our Powered Now trade management software is a unique selling point that can help you stand out from other trade businesses in your area. Customers can view quotes, see changes to the schedule, and always stay in the loop. Mentioning seamless software that allows your customers to see all the information about their jobs on social media is a great way to stand out and attract new clients.
Another way to encourage engagement on your social media channels is to post infographics. People love visuals, and having your typical customer journey or your quoting process laid out in an easy-to-understand infographic could be beneficial.
The Benefits Of Social Media Marketing For Trades
There are several different benefits when marketing your trade business on social media. You can use your social media accounts to build brand recognition and interact with your clients and customers.
To summarise, good social media platforms for your trade business are crucial for attracting new customers, building brand awareness, and encouraging loyalty from existing clients.
A solid social media presence will help your trade business stand out from the competition in an oversaturated environment.
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