Every electrician is running two businesses.
We fix the one that's losing.
Professional Electrician sat down with Powered Now to talk about visibility, reviews, and why the call you miss on site might be the job you needed most. Here's the full Q&A.
Two businesses. One electrician. Only one of them gets trained for.
Professional Electrician magazine put seven questions to Powered Now about the real reason electricians lose work. The answer is rarely poor workmanship. More often, it comes down to the business side: being easy to find, having reviews that build trust, and responding to enquiries when you are up a ladder or working in a cupboard.
Below is the full, unedited Q&A: how Powered Now tackle visibility, reviews and missed calls, and what one electrician's diary looked like after switching them on.
"Powered Now AI Receptionist has answered 6 calls so far in a few days and 4 of them ended up booking jobs. 66% conversion straight to a booked job."
The full interview
Most electricians are effectively running two businesses. There's the electrical work — the skilled, physical stuff they trained for. And then there's the business of finding customers and keeping them coming back. The second one is where most electricians are losing, not because they're bad at their trade, but because they have no system for it.
Here Is My Work fixes the visibility problem. A professional website, a place to showcase completed jobs with photos, and a system to collect genuine customer reviews — built specifically for electricians and designed to run with minimal effort.
It connects directly to Powered Now's AI Receptionist, so when an enquiry comes in and the electrician is on site, the call gets answered, the details get taken, and the job gets booked. The lead doesn't go cold. The electrician finds out when they come off site.
Being found, looking credible, and never missing an enquiry — that's what Here Is My Work and Powered Now solve together.
The way customers choose electricians has changed. A referral used to be enough. Now it's the starting point. The customer gets the recommendation, searches online, looks at the website and reviews, and decides — all before picking up the phone.
Photos matter because electrical work is invisible once it's done. A neatly installed consumer unit or EV charger signals professionalism to a customer who may not understand the technical details but can see that the work looks right.
Here Is My Work gives electricians a structured way to build that evidence over time. Every completed job is a photo, a review request, and a stronger profile. After a few months, that profile is working harder than any advert they could run.
Simple answer: if it takes too long, it won't get used.
Here Is My Work works from a phone. Uploading a job photo takes thirty seconds. The website is built from information you already have. Review requests go out automatically — no need to remember to ask.
On the operational side, Powered Now handles quotes, invoices, scheduling and certificates in one app. And the AI Receptionist ties it together — when a call comes in while the electrician is on site, it answers, captures the lead, and books the job. By the time they finish the current job, the next one is already in the diary.
Because most electricians are letting their reputation happen by accident.
Happy customers mean to leave a review and forget. Unhappy ones don't. The result is an online reputation that reflects the minority of experiences rather than the quality of the work overall.
Here Is My Work makes review collection automatic. Every completed job triggers a request. Over time those reviews become one of the most powerful things working in the electrician's favour — driving more enquiries, which the AI Receptionist captures, which Powered Now converts into booked jobs.
There's a longer-term point too. Reviews are increasingly how search engines and AI tools decide which businesses appear when someone searches locally. Building that record now is an investment that compounds.
Robert Bonam of RB Electrical Services put it better than we could:
"Powered Now AI Receptionist has answered 6 calls so far in a few days and 4 of them ended up booking jobs. 66% conversion straight to a booked job."
That's the point in a number. The calls were already coming in. The leads were already there. What was missing was a reliable way to capture them when Robert was on site doing his job. The AI Receptionist handled the calls, booked the jobs, and Robert came off site to find his week already filling up.
It's already changing. The question is who's paying attention.
The immediate impact is on lead capture. The AI Receptionist answers calls when an electrician is on site, takes details, and books jobs. For a sole trader losing enquiries every week to an unanswered phone, that's not a small improvement — it changes how the whole business operates.
The connection to Here Is My Work is straightforward. A stronger online profile generates more inbound calls. The AI Receptionist makes sure those calls convert rather than go cold. More leads, none of them missed.
Further ahead, AI will help with quoting and customer communications. But the core work — the skilled, physical, diagnostic work on site — is completely safe from automation. What AI does is clear away the commercial and administrative burden around it. For an electrician running their own business, that's a significant opportunity.
Three things, in order of impact.
Get your Here Is My Work profile live. It doesn't need to be perfect — a description of what you do, your Part P registration, and a handful of job photos is enough to start. Add to it after every job.
Collect reviews systematically. Send every customer a direct link after the job. A text works better than asking in person. Ten recent reviews will win more work than any advert.
Make sure every enquiry gets answered. Powered Now's AI Receptionist handles calls when you're on site so no lead goes unanswered. Most electricians are losing more work to an unanswered phone than they realise.
The electricians getting the most out of Here Is My Work and Powered Now aren't doing anything complicated. They're just making sure good work gets seen, and that no customer who wants to hire them slips through the gap.
Three things. In order of impact.
Powered Now's closing advice to any electrician who's never really promoted their work online.
Get your profile live
It doesn't need to be perfect — a description of what you do, your Part P registration, and a handful of job photos is enough to start. Add to it after every job.
Collect reviews systematically
Send every customer a direct link after the job. A text works better than asking in person. Ten recent reviews will win more work than any advert.
Never miss an enquiry
The AI Receptionist handles calls when you're on site so no lead goes unanswered. Most electricians are losing more work to an unanswered phone than they realise.
Don't let it go to voicemail.
Try the live AI Receptionist demo now, or see what a finished Here Is My Work profile looks like.